Home Based Business Article
Using the entire internet to promote your Business
Find out some “exotic ways” to promote your online business.
Learn a some new guerrila marketing tactics.
Lately I have noticed that many website owners are looking to upgrade their
marketing efforts on the internet, and they are looking at options that are outside the box,
so to speak. Jay Conrad Levinson has referred to these methods as ‘guerrilla marketing’,
and the internet is really the perfect arena for such guerrila marketing techniques,
as it tends to offer a more level playing field for the entrepreneur than most other
media mediums, such as television, for example.
The website owners I am referring to seem to realize that the standard
online marketing efforts of building a website, submitting it to some directories,
swapping links with likeminded websites and joining toplists and/or webrings may not be enouph anymore,
although they are a good start and provide a solid foundation for their ongoing marketing efforts.
Perhaps the first thing you should do to reach the wider web is to start blogging.
If you do not already own a blog, also known as a weblog, then creating a blog is your first step. You can do this very fast. Creating a new blog at blogurple.com, blogger.com
or blogsome.com only takes a few minutes and is free. Then link your blog to your main business website. What many smooth guerrila marketers do is to seamlessly combine
a personal and business blog together to reach a wider audience, figuring that a blog with at least some personal posts
will appeal to a wider audience. Basically, Your blogging topic can be in any subject area that you choose, but give some thought to your potential clients,
as you will want the audience of your weblog to be potential customers.
The use of blogs is really one of the best ways to advertise your business products or services
because a blog usually gets indexed both swiftly and regularly by the search engines,
because blogs are known to be typically updated ona regular basis and are thus considered by them to be
fresh content, which of course is what their users want.
Blog marketing has been dismissed in the past as trendy, but the denial stage is over, and you should probably be doing it.
It is work though, as the best blogs are updated regularly.
Updating the blog regularly, preferably on a daily basis, is probably the best way to organically grow the blog in the eyes of the search engines.
This is because the more regularly that you update your webblog, the more frequently the search engine “robots” will come back to visit it, as it will “notice” that you post to it regularly and thus they schedule your blog for more frequent updates
In addition to blogging, many website owners these days are building Myspace websites so as to improve and expand their networks.
While myspace is mainly a personal or social networking site, it can certainly have business functions as well.
For instance, you will eventually have friends and contacts linking or visiting your myspace profile page.
Since they contacted you, you are allowed to contact them, in a business way if you desire to.
You are also allowed to have a free blog with this service to go along with your profile page and contacts can link to your myspace profile page. This is a great way to build online relationships, meet new people
and ultimately expand your business reach.
This can be very important for someone who is in network marketing, for instance, as your contacts are
your prospects. Or to someone in real estate. As in network marketing, in real estate your contacts are also your prospect
as you never really know where your next client or sale will come from.
